Boho chic is the way to go these days, and nobody does it better than True Religion! Black Eyed Peas singer Fergie even mentioned them in a song, which confirms the cool factor even more! Everyone from Beyoncé, Britney Spears and Halle Berry to the Olsen twins have donned the distinctive jeans… and we’re guessing it’s got something to do with the low-rise cuts and snug, sexy fit. After all, when you strut out of your front door – whether there’s paparazzi waiting with lightbulbs flashing or just your sexy neighbour washing his car outside – every girl knows that the way your jeans make you feel is vital.

And now you don’t need an A-lister’s bank balance this week to feel bootilicious either! heat’s giving 10 lucky readers a pair of True Religion jeans, valued at R4 000 each! Go on, then, what are you waiting for?

SMS & WIN!
SMS TRUE and the answer to the question below to 34979 by 13 February 2010. SMSes cost R2 each, including VAT.

QUESTION: How many pairs of jeans are we giving away?

COMPETITION TERMS & CONDITIONS:
The closing date for this SMS competitions is 13 February 2010. Each SMS costs R2 incl VAT. Free minutes do not apply. Winners will be selected from correct entries by random draw. The winners will be notified by telephone or SMS. The judges’ decision is final, and no correspondence will be entered into. The prize is not transferable and may not be converted into cash. Staff members of UCM, the competition sponsors, their public-relations and ad agencies and their immediate families are not eligible for the prizes. heat may collect, store and use (not share) personal information of entrants for communication or statistical purposes. heat subscribes to the Waspa code of conduct (see www.waspa.org.za/WASPA_Code_Conduct_V3.pdf). Entry implies acceptance of these rules. For help or enquiries please e-mail web@heat.co.za